In the beginning, there was a monkey . . . a flying monkey.
The monkey represents something fun. Something silly. Something wild.
Then there was the broomstick. Not just any broomstick -- a FLYING broomstick. Something that requires skill to use, that is not easily mastered, yet which ultimately takes you to a higher plane.
You could say that Broomstick Monkey Games strives to uphold both of those ideals. We want to create (and play) games that are both fun and clever. Games that are approachable to the casual gamer, yet offer replayability and depth to the alpha gamer.
This may seem like we are catering to the universal market -- that we are trying to create games that appeal to all people and persons -- and, in a sense, we are.
The deeper truth, though, is that there is a small category of games that alpha-gamer Bob will play with his dear Aunt Margaret (at least without driving himself mad), and an equally small category of games that Aunt Margaret might be persuaded to play with her darling nephew Bob. Amidst both categories of games, there is a tiny overlap where both Margaret and Bob are likely to maximize the enjoyment of their shared gaming experience. Such games are rare, but when found, they are the games that small families break out for evening entertainment, that extended families bring out during holiday excursions, and that gamers toss in their duffel for the next local game night or distant gaming convention.
Which games fall into this elusive category is debatable. Some will say "gateway games" like Carcassonne, Ticket to Ride, Dominion, and Settlers of Catan fill this niche. Others will disagree, either because they feel those games are too complex or not complex enough.
We expect the same things will be said of our games -- that Royal Strawberries is too complex for the casual/family gamer, or that Kingdom Quest PLUS doesn't offer enough depth for the hardcore gamer. I would hotly disagree on both of those counts...but that just illustrates my point.
You can't please everyone. You can't make a game that appeals to all people in all places. There is no one-size-fits-all category when it comes to tabletop entertainment.
But you can come close.